{"id":24141,"date":"2026-10-19T20:42:20","date_gmt":"2026-10-19T18:42:20","guid":{"rendered":"https:\/\/radiok7.co\/agence\/?page_id=24141"},"modified":"2026-10-19T20:58:10","modified_gmt":"2026-10-19T18:58:10","slug":"etapes-de-fabrication-podcast-de-marque","status":"publish","type":"page","link":"https:\/\/radiok7.co\/agence\/etapes-de-fabrication-podcast-de-marque\/","title":{"rendered":"Les \u00e9tapes de fabrication d\u2019un podcast de marque"},"content":{"rendered":"[vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#3c5963″ bg_image=\u00a0\u00bb\u00a0\u00bb bg_position=\u00a0\u00bbcenter center\u00a0\u00bb background_image_loading=\u00a0\u00bbdefault\u00a0\u00bb 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Les \u00e9tapes de fabrication d\u2019un podcast de marque<\/h1>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb 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Un podcast de marque ne s\u2019improvise pas le jour de l\u2019enregistrement. Radio K7 Creative le fabrique en cinq \u00e9tapes, du concept \u00e0 la diffusion, et la marque valide chacune d\u2019elles. Cette page d\u00e9taille ce qui se passe \u00e0 chaque \u00e9tape et ce que l\u2019agence attend de vous.<\/p>\n

1. Le concept<\/h2>\n

On cadre d\u2019abord l\u2019objectif et l\u2019audience vis\u00e9e : grand public, professionnels ou collaborateurs. On choisit ensuite les sujets, le format et le ton, puis on structure la narration des \u00e9pisodes. Cette \u00e9tape fixe tout le reste : un concept clair \u00e9vite de r\u00e9citer un brief et fait entendre ce que la marque a vraiment \u00e0 dire. Elle prend environ deux semaines.<\/p>\n

2. L\u2019\u00e9criture<\/h2>\n

L\u2019agence caste et coache l\u2019animateur, identifie les invit\u00e9s si le format en comporte, d\u00e9finit l\u2019identit\u00e9 sonore et \u00e9crit le script de chaque \u00e9pisode. La voix peut venir de la marque, comme Kokou Agbo-Bloua pour 2050 Investors<\/a>, ou de l\u2019ext\u00e9rieur, comme Aur\u00e9lie Sfez pour Sofa, \u00c0 la poursuite du Togo<\/a>.<\/p>\n

3. L\u2019enregistrement<\/h2>\n

On r\u00e9serve le studio ou un lieu de tournage, on accompagne l\u2019animateur et les invit\u00e9s, on r\u00e8gle la prise de son et on capte la mati\u00e8re brute. Une s\u00e9rie d\u2019entretiens s\u2019enregistre en studio, un reportage se tourne sur le terrain.<\/p>\n

4. Le montage et le mixage<\/h2>\n

Le montage sculpte le r\u00e9cit, son rythme et sa tension. Viennent ensuite la musique et le sound design, le nettoyage et le traitement des voix, puis le mixage final en studio.<\/p>\n

5. La diffusion<\/h2>\n

La diffusion couvre la pochette et l\u2019identit\u00e9 visuelle, un titre et une description \u00e9ditorialis\u00e9s, l\u2019h\u00e9bergement du flux RSS, le r\u00e9f\u00e9rencement sur Apple Podcasts, Spotify, YouTube et les autres plateformes, puis le lancement. Le plan de m\u00e9diatisation se pr\u00e9pare pendant la production, pour que le lancement trouve son audience : relations presse, partenariats \u00e9ditoriaux, sponsoring audio, vid\u00e9os courtes pour les r\u00e9seaux sociaux.<\/p>\n

Ce que la marque fournit et valide<\/h2>\n

La marque apporte son objectif, ses messages et l\u2019acc\u00e8s \u00e0 ses interlocuteurs, \u00e0 ses lieux ou \u00e0 ses archives. Elle valide le concept, les choix \u00e9ditoriaux, puis chaque \u00e9pisode avant diffusion. Le temps demand\u00e9 \u00e0 vos \u00e9quipes d\u00e9pend du format : un reportage demande surtout de nous ouvrir les portes, une fiction historique peut s\u2019appuyer sur des sources d\u00e9j\u00e0 publiques.<\/p>\n

Combien de temps faut-il ?<\/h2>\n

Comptez entre 2 et 6 mois de la strat\u00e9gie \u00e0 la diffusion des premiers \u00e9pisodes. La production dure de quatre semaines \u00e0 plusieurs mois, selon le format et le nombre d\u2019\u00e9pisodes.<\/p>\n

Suivre les r\u00e9sultats<\/h2>\n

Le taux de compl\u00e9tion est l\u2019indicateur le plus parlant, \u00e0 lire au regard de la dur\u00e9e des \u00e9pisodes. L\u2019agence suit aussi les \u00e9coutes, les abonn\u00e9s, l\u2019\u00e9volution de l\u2019audience et les avis. Pour 2050 Investors<\/a>, la compl\u00e9tion atteint 78% sur des \u00e9pisodes de plus de 35 minutes ; pour Esp\u00e8ces d\u2019espaces<\/a>, 79% sur des \u00e9pisodes de plus de 30 minutes.<\/p>\n

Pour aller plus loin<\/h2>\n

Le choix du format pr\u00e9c\u00e8de tout le reste : voir les formats de podcast de marque<\/a>. La m\u00e9thode compl\u00e8te et les questions fr\u00e9quentes sont sur la page Notre expertise<\/a>. Pour parler de votre projet, utilisez le formulaire de contact<\/a>.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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