{"id":24142,"date":"2026-10-19T20:42:04","date_gmt":"2026-10-19T18:42:04","guid":{"rendered":"https:\/\/radiok7.co\/agence\/?page_id=24142"},"modified":"2026-10-20T21:37:51","modified_gmt":"2026-10-20T19:37:51","slug":"formats-podcast-de-marque","status":"publish","type":"page","link":"https:\/\/radiok7.co\/agence\/formats-podcast-de-marque\/","title":{"rendered":"Les formats de podcast de marque : talk, reportage, fiction"},"content":{"rendered":"[vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#3c5963″ bg_image=\u00a0\u00bb1712″ bg_position=\u00a0\u00bbcenter top\u00a0\u00bb background_image_loading=\u00a0\u00bbdefault\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb 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Les formats de podcast de marque : talk, reportage, fiction<\/h1>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb 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Talk, reportage ou fiction : le podcast couvre des formes tr\u00e8s diff\u00e9rentes. Le choix du format conditionne le budget, le calendrier et la relation que l\u2019auditeur construit avec la marque. Radio K7 Creative travaille sur tous ces formats, parfois combin\u00e9s.<\/p>\n

Le talk<\/h2>\n

Seul au micro, le talk prend la forme libre d\u2019une chronique \u00e9ditoriale ou d\u2019un portrait. En duo, il permet d\u2019entrer dans l\u2019intimit\u00e9 d\u2019une interview. \u00c0 plusieurs, il multiplie les points de vue ou les exp\u00e9riences autour d\u2019un th\u00e8me, du d\u00e9bat au magazine. Esp\u00e8ces d\u2019espaces<\/a>, pour Ligne Roset Contract, est une s\u00e9rie de dix entretiens avec des personnalit\u00e9s du design et de l\u2019architecture, dont Pierre Gagnaire, Patrick Jouin et Tristan Auer.<\/p>\n

Le reportage<\/h2>\n

Le reportage audio plonge l\u2019auditeur en immersion aux c\u00f4t\u00e9s du reporter. Interview sur place ou d\u00e9ambulation sonore, il fait comprendre tr\u00e8s concr\u00e8tement les enjeux d\u2019une personne ou d\u2019un personnage dans son univers. Format premium, il est souvent utilis\u00e9 dans le luxe. Sofa, \u00c0 la poursuite du Togo<\/a>, pour Ligne Roset, est une enqu\u00eate documentaire sign\u00e9e Aur\u00e9lie Sfez, en fran\u00e7ais et en anglais, qui voyage de Paris \u00e0 Los Angeles pour les 50 ans du canap\u00e9 Togo. Elle a \u00e9t\u00e9 recommand\u00e9e par le New York Times et Wallpaper.<\/p>\n

La fiction<\/h2>\n

La fiction raconte une histoire comme dans un film : un narrateur, parfois accompagn\u00e9 de com\u00e9diens, relate une histoire r\u00e9elle ou invent\u00e9e. L\u2019exp\u00e9rience est immersive et demande plus d\u2019attention \u00e0 l\u2019auditeur. Pour Cognac Hardy, Lauren & Hardy<\/a> est une fiction pop et historique, \u00e9crite et produite en anglais pour le march\u00e9 am\u00e9ricain : Anthony Hardy y dialogue avec une productrice de podcasts new-yorkaise. Avec 8 K\u20ac de budget m\u00e9dia, elle a atteint 130 K \u00e9coutes en six semaines.<\/p>\n

Les formats hybrides<\/h2>\n

Les formats se combinent. 2050 Investors<\/a>, produit pour Soci\u00e9t\u00e9 G\u00e9n\u00e9rale CIB, m\u00eale fiction et interviews pour d\u00e9crypter les grandes tendances de la finance durable, en fran\u00e7ais et en anglais.<\/p>\n

Et la vid\u00e9o ?<\/h2>\n

Un podcast se d\u00e9cline aussi en vid\u00e9o, en shots ou en format long : captation vid\u00e9o, illustration, motion design. La vid\u00e9o sert \u00e0 d\u00e9couvrir, l\u2019audio sert \u00e0 engager. La strat\u00e9gie de l\u2019agence consiste \u00e0 renvoyer les utilisateurs de YouTube et des r\u00e9seaux sociaux vers le format audio, pour mieux engager et fid\u00e9liser la communaut\u00e9.<\/p>\n

Choisir son format<\/h2>\n

Deux questions orientent le choix : qui prend la parole (la marque, un invit\u00e9 ou un narrateur) et ce que l\u2019auditeur doit ressentir. Le budget suit le format : une s\u00e9rie d\u2019entretiens demande moins de moyens qu\u2019une fiction avec des com\u00e9diens ou qu\u2019un reportage sur plusieurs lieux, car le travail se concentre dans l\u2019\u00e9criture et le montage.<\/p>\n

Pour aller plus loin<\/h2>\n

Voir les \u00e9tapes de fabrication d\u2019un podcast de marque<\/a>, la page Notre expertise<\/a> et l\u2019ensemble des cas clients<\/a>. Pour parler de votre projet, utilisez le formulaire de contact<\/a>.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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