{"id":751,"date":"2021-12-20T13:26:07","date_gmt":"2021-12-20T12:26:07","guid":{"rendered":"https:\/\/radiok7.co\/agence\/?page_id=751"},"modified":"2026-10-19T11:38:29","modified_gmt":"2026-10-19T09:38:29","slug":"notre-expertise","status":"publish","type":"page","link":"https:\/\/radiok7.co\/agence\/notre-expertise\/","title":{"rendered":"Notre expertise"},"content":{"rendered":"[vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#3c5963″ bg_image=\u00a0\u00bb22915″ bg_image_phone=\u00a0\u00bb22920″ bg_position=\u00a0\u00bbcenter center\u00a0\u00bb background_image_loading=\u00a0\u00bbdefault\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb 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Production de podcast de marque : de la strat\u00e9gie \u00e0 l’audience<\/h1>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb 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column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb el_class=\u00a0\u00bbsize40 jaune gtultra\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1641904394640{margin-top: 0px !important;margin-bottom: 0px !important;}\u00a0\u00bb]\n

Captez et retenez l\u2019attention de votre audience sur le long terme.<\/h2>\n[\/vc_column_text][vc_row_inner content_placement=\u00a0\u00bbtop\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb top_padding=\u00a0\u00bb50″ bottom_padding=\u00a0\u00bb0″ top_padding_phone=\u00a0\u00bb30″ text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb el_class=\u00a0\u00bbsize18 jaune\u00a0\u00bb]Le podcast de marque est devenu un m\u00e9dia d\u2019attention et de confiance. Il cr\u00e9e une relation durable entre la marque et ses publics, que ce soit pour transmettre une expertise, valoriser une culture ou nourrir une strat\u00e9gie d\u2019influence ou de brand content audio.<\/p>\n

Le podcast qui permet d\u2019\u00e9couter l\u2019audio qu\u2019on veut, o\u00f9 on veut, quand on veut, est en plein essor. En 2024, 42% des Fran\u00e7ais \u00e9coutent des podcasts natifs, c\u2019est-\u00e0-dire des contenus jamais diffus\u00e9s en radio, contre 37% un an plus t\u00f4t. Un chiffre en progression puisqu\u2019en 2019 c\u2019\u00e9tait 22% (Source : CSA\/Havas Paris).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#3c5963″ scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb0″ bottom_padding=\u00a0\u00bb120″ left_padding_desktop=\u00a0\u00bb60″ right_padding_desktop=\u00a0\u00bb120″ bottom_padding_tablet=\u00a0\u00bb120″ left_padding_tablet=\u00a0\u00bb60″ right_padding_tablet=\u00a0\u00bb60″ bottom_padding_phone=\u00a0\u00bb80″ left_padding_phone=\u00a0\u00bb30″ right_padding_phone=\u00a0\u00bb30″ text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb el_class=\u00a0\u00bbsize70 jaune gtultra\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1769417660554{margin-top: 0px !important;margin-bottom: 0px !important;}\u00a0\u00bb]78% des auditeurs seraient int\u00e9ress\u00e9s pour que les marques qu\u2019ils aiment proposent leurs propres podcasts. \u2764\ufe0f  
\nSource : CSA, 2023<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb vertically_center_columns=\u00a0\u00bbtrue\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_image=\u00a0\u00bb39″ bg_position=\u00a0\u00bbleft top\u00a0\u00bb background_image_loading=\u00a0\u00bbdefault\u00a0\u00bb bg_repeat=\u00a0\u00bbno-repeat\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb class=\u00a0\u00bbstrate3″ overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb parallax_bg=\u00a0\u00bbtrue\u00a0\u00bb parallax_bg_speed=\u00a0\u00bbfast\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_content\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb120″ bottom_padding=\u00a0\u00bb120″ left_padding_desktop=\u00a0\u00bb60″ right_padding_desktop=\u00a0\u00bb60″ top_padding_tablet=\u00a0\u00bb120″ bottom_padding_tablet=\u00a0\u00bb120″ top_padding_phone=\u00a0\u00bb80″ bottom_padding_phone=\u00a0\u00bb80″ text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bottom_padding=\u00a0\u00bb0″ bottom_padding_tablet=\u00a0\u00bb40″ text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb5\/6″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbbleu GT size70″]\n

Nous pilotons votre podcast, de l\u2019id\u00e9e jusqu\u2019\u00e0 l\u2019audience.<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/6″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb top_padding=\u00a0\u00bb120″ bottom_padding=\u00a0\u00bb80″ top_padding_tablet=\u00a0\u00bb0″ left_padding_tablet=\u00a0\u00bb0″ right_padding_tablet=\u00a0\u00bb0″ left_padding_phone=\u00a0\u00bb0″ right_padding_phone=\u00a0\u00bb0″ text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb class=\u00a0\u00bbnotre-expertise-line-ctnu\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1641566214896{margin-top: 0px !important;margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_phone=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb top_margin_phone=\u00a0\u00bb20″ bottom_margin_phone=\u00a0\u00bb20″ left_margin_phone=\u00a0\u00bb0″ right_margin_phone=\u00a0\u00bb0″ column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bb0px\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb 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Strat\u00e9gie & conception \u00e9ditoriale<\/h3>\n

Il existe des millions de podcasts. Celui d\u2019une marque se fait \u00e9couter s\u2019il raconte ce que les autres ne racontent pas. Nous \u00e9crivons chaque concept \u00e0 partir de votre marque et de vos objectifs, sans format pr\u00e9fabriqu\u00e9.<\/p>\n

Notre m\u00e9thode allie analyse de cible, audit de territoire de marque et design thinking pour cr\u00e9er plusieurs concepts diff\u00e9renciants. De la fiction historique pour Cognac Hardy au documentaire design pour Ligne Roset, chaque projet trouve sa forme unique.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbcolumn_reverse\u00a0\u00bb bottom_padding=\u00a0\u00bb80″ left_padding_tablet=\u00a0\u00bb0″ right_padding_tablet=\u00a0\u00bb0″ left_padding_phone=\u00a0\u00bb0″ right_padding_phone=\u00a0\u00bb0″ text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb class=\u00a0\u00bbnotre-expertise-line-ctnu\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb top_margin_tablet=\u00a0\u00bb6%\u00a0\u00bb top_margin_phone=\u00a0\u00bb20″ column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb el_class=\u00a0\u00bbsize18 txtcolg\u00a0\u00bb]\n

Production audio & direction cr\u00e9ative<\/h3>\n

L\u2019audio installe une proximit\u00e9 que peu de m\u00e9dias permettent. Nous prenons en charge l\u2019\u00e9criture, la r\u00e9alisation et le sound design, et nous veillons \u00e0 ce qu\u2019on \u00e9coute jusqu\u2019au bout. <\/p>\n

Nous r\u00e9unissons l\u2019\u00e9quipe adapt\u00e9e \u00e0 votre projet (un auteur, un r\u00e9alisateur, un ing\u00e9nieur du son) et dirigeons la production de bout en bout. Vous validez chaque \u00e9tape, nous int\u00e9grons vos retours. Ils viennent notamment d\u2019ARTE Radio et de Radio France.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bbleft\u00a0\u00bb top_margin_tablet=\u00a0\u00bb0″ top_margin_phone=\u00a0\u00bb0″ bottom_margin_phone=\u00a0\u00bb20″ left_margin_phone=\u00a0\u00bb0″ right_margin_phone=\u00a0\u00bb0″ column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb 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M\u00e9diatisation & strat\u00e9gie d’audience<\/h3>\n

Sans strat\u00e9gie de lancement, m\u00eame un podcast exceptionnel ne trouve pas son audience. Nous diffusons votre contenu sur Apple Podcasts, Spotify, YouTube et toutes les plateformes, puis orchestrons son amplification avec les leviers les plus efficaces pour votre cible.<\/p>\n

Notre expertise m\u00e9diatisation : conseil strat\u00e9gique, relations presse sp\u00e9cialis\u00e9es (New York Times et Wallpaper ont recommand\u00e9 nos podcasts), partenariats \u00e9ditoriaux, sponsoring audio cibl\u00e9, formats courts pour r\u00e9seaux sociaux. R\u00e9sultat : 130K \u00e9coutes pour Lauren & Hardy avec seulement 8K\u20ac de budget m\u00e9dia.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbcolumn_reverse\u00a0\u00bb left_padding_tablet=\u00a0\u00bb0″ right_padding_tablet=\u00a0\u00bb0″ left_padding_phone=\u00a0\u00bb0″ right_padding_phone=\u00a0\u00bb0″ text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb class=\u00a0\u00bbnotre-expertise-line-ctnu\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb top_margin_tablet=\u00a0\u00bb6%\u00a0\u00bb top_margin_phone=\u00a0\u00bb20″ column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_backdrop_filter=\u00a0\u00bbnone\u00a0\u00bb column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/2″ tablet_width_inherit=\u00a0\u00bbsmall_desktop\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css_animation=\u00a0\u00bbfadeInUp\u00a0\u00bb el_class=\u00a0\u00bbsize18 txtcolg\u00a0\u00bb]\n

Mesure de l’impact & optimisation<\/h3>\n

Un podcast de marque se juge \u00e0 ce qu\u2019il change chez ceux qui l\u2019\u00e9coutent. Avant le lancement, nous fixons avec vous les indicateurs \u00e0 suivre.<\/p>\n

Nous suivons la performance avec des statistiques certifi\u00e9es (IAB compliant) : \u00e9coutes, compl\u00e9tion, r\u00e9currence, satisfaction, perception de marque. Nos podcasts affichent des taux exceptionnels : 78% de compl\u00e9tion pour Soci\u00e9t\u00e9 G\u00e9n\u00e9rale (dont les \u00e9pisodes durent 35 min), 79% pour Ligne Roset Contract (30 min).[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb top_margin_tablet=\u00a0\u00bb0″ top_margin_phone=\u00a0\u00bb0″ bottom_margin_phone=\u00a0\u00bb20″ left_margin_phone=\u00a0\u00bb0″ right_margin_phone=\u00a0\u00bb0″ column_element_direction_desktop=\u00a0\u00bbdefault\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb desktop_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ 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ILS NOUS ONT FAIT CONFIANCE<\/h5>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][recent_posts style=\u00a0\u00bbslider_multiple_visible\u00a0\u00bb columns=\u00a0\u00bb3″ button_color=\u00a0\u00bbAccent-Color\u00a0\u00bb hover_shadow_type=\u00a0\u00bbdefault\u00a0\u00bb category=\u00a0\u00bball\u00a0\u00bb order=\u00a0\u00bbDESC\u00a0\u00bb orderby=\u00a0\u00bbdate\u00a0\u00bb image_loading=\u00a0\u00bbdefault\u00a0\u00bb posts_per_page=\u00a0\u00bb6″][vc_row_inner content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb top_padding=\u00a0\u00bb40″ top_padding_phone=\u00a0\u00bb0″ bottom_padding_phone=\u00a0\u00bb0″ left_padding_phone=\u00a0\u00bb0″ right_padding_phone=\u00a0\u00bb0″ text_align=\u00a0\u00bbcenter\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb 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Le concept cadre l\u2019objectif, l\u2019audience, le format et le ton. L\u2019\u00e9criture comprend le casting et le coaching de l\u2019animateur, le choix des invit\u00e9s, l\u2019identit\u00e9 sonore et le script de chaque \u00e9pisode. Viennent ensuite l\u2019enregistrement, en studio ou sur le terrain, puis le montage et le mixage (rythme, musique, sound design). La diffusion couvre la pochette, les titres et descriptions, l\u2019h\u00e9bergement du flux, le lancement sur les plateformes et les vid\u00e9os shorts pour les r\u00e9seaux sociaux.[\/vc_column_text][\/toggle]\n[toggle color=\u00a0\u00bbAccent-Color\u00a0\u00bb heading_tag=\u00a0\u00bbdefault\u00a0\u00bb heading_tag_functionality=\u00a0\u00bbdefault\u00a0\u00bb title=\u00a0\u00bbQue doit fournir la marque, et que valide-t-elle\u00a0?\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbsize18 jaune\u00a0\u00bb]La marque apporte son objectif, ses messages et l\u2019acc\u00e8s \u00e0 ses interlocuteurs, \u00e0 ses lieux ou \u00e0 ses archives\u00a0; Radio K7 Creative prend en charge l\u2019\u00e9criture et la production de tous les assets. Vous validez le concept, les choix \u00e9ditoriaux puis chaque \u00e9pisode avant diffusion. Le temps demand\u00e9 \u00e0 vos \u00e9quipes d\u00e9pend du format\u00a0: un reportage demande surtout de nous ouvrir les portes, une fiction historique peut s\u2019appuyer sur des sources d\u00e9j\u00e0 publiques.[\/vc_column_text][\/toggle]\n[toggle color=\u00a0\u00bbAccent-Color\u00a0\u00bb heading_tag=\u00a0\u00bbdefault\u00a0\u00bb heading_tag_functionality=\u00a0\u00bbdefault\u00a0\u00bb title=\u00a0\u00bbQui \u00e9crit, anime et r\u00e9alise le podcast\u00a0?\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbsize18 jaune\u00a0\u00bb]Radio K7 Creative r\u00e9unit pour chaque projet une \u00e9quipe sur mesure\u00a0: auteur ou journaliste, r\u00e9alisateur, ing\u00e9nieur du son, com\u00e9diens pour la fiction. La voix peut venir de la marque, comme Kokou Agbo-Bloua pour 2050 Investors<\/a>, ou de l\u2019ext\u00e9rieur, comme Aur\u00e9lie Sfez pour Sofa, \u00c0 la poursuite du Togo<\/a>. L\u2019agence caste et coache l\u2019animateur, puis dirige la production de bout en bout. L\u2019\u00e9quipe r\u00e9unit des talents venus d\u2019ARTE Radio, de Radio France et d\u2019auteurs ind\u00e9pendants.[\/vc_column_text][\/toggle]\n[toggle color=\u00a0\u00bbAccent-Color\u00a0\u00bb heading_tag=\u00a0\u00bbdefault\u00a0\u00bb heading_tag_functionality=\u00a0\u00bbdefault\u00a0\u00bb title=\u00a0\u00bbRadio K7 Creative r\u00e9alise-t-elle aussi des podcasts vid\u00e9o\u00a0?\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbsize18 jaune\u00a0\u00bb]Oui. Radio K7 Creative d\u00e9cline le podcast en vid\u00e9o, en shots ou en format long\u00a0: captation vid\u00e9o, comme pour Luxottica\u00a0; illustration, comme pour Soci\u00e9t\u00e9 G\u00e9n\u00e9rale\u00a0; motion design, comme pour Ligne Roset Contract. Pour que chaque projet ait sa propre identit\u00e9 visuelle, l\u2019agence travaille avec des graphistes reconnus. La vid\u00e9o sert \u00e0 d\u00e9couvrir. L\u2019audio sert \u00e0 engager. Notre strat\u00e9gie consiste \u00e0 renvoyer les utilisateurs de YouTube et des r\u00e9seaux sociaux vers le format audio pour mieux engager et fid\u00e9liser la communaut\u00e9.[\/vc_column_text][\/toggle]\n[toggle color=\u00a0\u00bbAccent-Color\u00a0\u00bb heading_tag=\u00a0\u00bbdefault\u00a0\u00bb heading_tag_functionality=\u00a0\u00bbdefault\u00a0\u00bb title=\u00a0\u00bbRadio K7 Creative produit-elle des podcasts en anglais\u00a0?\u00a0\u00bb][vc_column_text el_class=\u00a0\u00bbsize18 jaune\u00a0\u00bb]Oui. Lauren & Hardy<\/a> a \u00e9t\u00e9 \u00e9crit et produit en anglais pour le march\u00e9 am\u00e9ricain. 2050 Investors<\/a> est diffus\u00e9 dans les deux langues. Sofa, \u00c0 la poursuite du Togo<\/a>, qui existe en fran\u00e7ais et en anglais, a m\u00eame \u00e9t\u00e9 remarqu\u00e9 par le New York Times et Wallpaper\u00a0![\/vc_column_text][\/toggle]\n[\/toggles][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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